Why Human Patterns?

I’ve always been fascinated by what drives us—the subtle shifts, small decisions, and unseen forces that shape our behavior every day.

For the last several years, I’ve worked behind the scenes as a behavioral consultant to companies of all shapes and sizes. My work has been largely centered around helping these organizations understand why their people (customers and teams) do what they do, and how to strategically shape behavior for more impactful outcomes. Now, I’m sharing my work with you. Human Patterns is my attempt to make this work more accessible, understandable and above all, practical.

Each week, I’ll break down concepts, share stories, and offer practical suggestions on how to influence the conditions that drive behavior. These insights I’ll be sharing aren’t theoretical, they’re drawn from real human experiences I’ve seen or facilitated firsthand - the kind of insights, conversations and actions that have helped those under my professional care to create more impactful experiences and achieve remarkable outcomes.

I’m no guru, and I don’t have all the answers, no one does in this game. But I do believe in sharing what I know, exploring what I don't, and learning collaboratively. Whether it’s understanding why customers react the way they do or figuring out how to “motivate” a team, we’ll dive into the patterns that shape our world and learn how to design them in our favor (ethically - but that’s a different conversation).

Human Patterns isn’t just a newsletter; it’s a place to explore the questions we all have about behavior, influence and performance. I’ll write about the frameworks, ideas, and real-world examples that have shaped my work, always with an eye on practical application.

Expect topics like:

• The subtle cues that influence decisions (and how to use them).

• The real reasons behind customer drop-offs (and how to prevent them).

• Simple tweaks to your communication that make a big difference.

• Stories from the field that show how small changes can drive incredible outcomes.

Here’s to you, reader.

Because understanding behavior doesn’t have to be complicated, and applying it shouldn’t feel out of reach. Here’s to making sense of the small, near-invisible things that make a big impact and finding new ways to drive the outcomes you want, whether in your business, your team, or your own day-to-day life.

Stay up-to-date

Never miss an update—every new post is sent directly to your email inbox. For a spam-free, ad-free reading experience, plus audio and community features, get the Substack app.